Pizza is Being Delivered by a Self-Driving Ford Fusion Hybrid in Michigan This Month... 150 Miles Away

At Dean Arbour Ford of West Branch, we couldn't be more excited that Ford has teamed up with Domino's to deliver pizza autonomously here in Michigan. Well, actually, we could be a little more excited.

The pilot program, in which random customers will get their deliveries from a self-driving Ford Fusion Hybrid, is only happening in Ann Arbor—about 150 miles south. Still, that's close enough a commute for curious tech enthusiasts to go try to spy one of these autonomous sedans in action!

Why pizza deliveries?

Ford can easily test its vehicles' ability to navigate roads autonomously. The partnership with Domino's allows both companies to learn how self-driving cars interact with customers.

"The majority of our questions are about the last 50 feet of the delivery experience," said Russell Weiner, president of Domino’s USA. "For instance, how will customers react to coming outside to get their food? We need to make sure the interface is clear and simple. We need to understand if a customer's experience is different if the car is parked in the driveway versus next to the curb. All of our testing research is focused on our goal to someday make deliveries with self-driving vehicles as seamless and customer-friendly as possible."

Categories: News
Tags: technology
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